Services

Web systems built for how you operate

From public-facing sites to internal tools and automation, each build is designed around how your business actually operates—so you know what you're getting, why it matters, and how it scales.

Every project starts with a clear understanding of your workflow and goals—final scope and pricing come from that, not a fixed menu.

Every offering below includes: what it is, who it's for, the problem it addresses, what's typically included, and a pricing starting point where it makes sense—final numbers always follow discovery.

Most projects span multiple areas—combining frontend, backend, and automation into a single system that replaces fragmented tools.

Custom Web Development

Fast, reliable websites and landing pages built to support your business—clean, scalable, and easy to maintain.

What it is

Structured, performance-focused web builds that support real functionality—not just marketing pages, but systems-ready foundations that can grow with your business.

Often the foundation for future systems—so you're not rebuilding when your needs grow.

Who it's for
Small and mid-sized businesses, clubs, and founders who need a credible web presence or a focused campaign page—not a generic drag-and-drop site that fights customization later.
Problem it solves
Off-the-shelf builders hit limits; cobbled themes break when you add real content or traffic. You need something that looks intentional, loads quickly, and can grow with light engineering when requirements change.
What's included
  • Information architecture and page structure aligned to your goals
  • Responsive layout, typography, and component-level UI
  • Performance and accessibility as first-class concerns (not an afterthought)
  • SEO-friendly defaults: metadata, sensible headings, clean URLs
  • Deployment guidance and handoff so you’re not dependent on mystery hosting
Pricing & ballparks

Focused web projects typically start in the $500–$2,000 range depending on scope, content, and integrations.

Larger builds or systems-connected sites are scoped after a short discovery.

Web Application & SaaS Development

Custom applications and SaaS platforms designed around your workflows—from client portals to full multi-user systems.

This is where most clients see the biggest impact—replacing manual processes and disconnected tools with a system built around how their business actually runs.

What it is

Custom applications built around your business logic—dashboards, workflows, and internal tools that replace spreadsheets and disconnected systems.

Who it's for
Teams outgrowing spreadsheets for core operations, or founders shipping a product where users sign in, subscribe, or collaborate inside one system.
Problem it solves
Email and shared drives don’t scale as the source of truth. You need one place where the right people see the right data, with permissions and logic that match how you work.
What's included
  • Discovery to map users, roles, and critical workflows
  • Application UI with consistent patterns and error states
  • Authentication, authorization, and data modeling suited to your risk profile
  • Integrations with billing, email, or third-party APIs when the scope calls for it
  • Staging, launch support, and documentation your team can reference
Pricing & ballparks

Applications are scoped after discovery, with smaller builds often starting around $1,500–$3,000 and expanding based on complexity, integrations, and workflows.

Most projects evolve beyond a fixed scope once real requirements are mapped.

Business Systems & Automation

Systems that replace manual work—connecting your tools, automating processes, and giving you a clearer view of your operations.

What it is

Operational systems that connect how your business actually runs—automating workflows, syncing data, and removing manual steps between tools.

Who it's for
Organizations juggling CRMs, spreadsheets, inboxes, and niche SaaS products that don’t talk to each other cleanly.
Problem it solves
Zapier-style shortcuts help until they don’t: opaque failures, rate limits, and logic that lives in someone’s head. You need maintainable automation with clear ownership and tests where it matters.
What's included
  • Map of current tools, triggers, and failure modes
  • Server-side workflows, queues, or scheduled tasks as appropriate
  • Idempotent, observable jobs—less “why did this run twice?” panic
  • Documentation of data paths and how to extend the system safely
  • Optional monitoring hooks so issues surface before customers do
Pricing & ballparks

Automation work is scoped per engagement. Smaller improvements can be added to existing projects, while standalone systems are priced based on complexity and impact.

Examples include replacing spreadsheet-driven workflows, automating approvals and notifications, or syncing data across systems so your team works from a single source of truth.

This often starts as a small improvement but grows into a system that removes entire categories of manual work.

Backend & API Development

APIs, integrations, and backend systems that keep everything running smoothly behind the scenes.

What it is

The systems behind your application—handling data, integrations, and logic so everything works reliably as your business grows.

Often part of larger systems, this is where long-term scalability, integrations, and performance are built in from the start.

Who it's for
Teams with an existing product that needs a solid backend, or a frontend-heavy project that requires a dedicated API layer and integration discipline.
Problem it solves
Thin or ad hoc backends become the bottleneck: inconsistent payloads, missing auth, and “just query the DB from the client” patterns that don’t survive real users or compliance expectations.
What's included
  • API design: resources, errors, pagination, and auth patterns
  • Database schema and migrations aligned to access patterns
  • Third-party integrations (payments, auth providers, webhooks) with clear failure handling
  • Environment and secrets hygiene; staging vs production separation
  • Notes for deploy, scale, and what to monitor in production
Pricing & ballparks

Backend work is typically part of a larger system build or scoped as a dedicated phase depending on integration needs and system complexity.

After launch

Ongoing Support & System Retainers

After launch, most systems need ongoing improvements, fixes, and small updates. Instead of restarting a project every time something changes, retainers provide a simple way to keep your system improving over time.

What it includes

  • Bug fixes and issue resolution
  • Small feature enhancements
  • Performance improvements
  • Minor UI/UX updates
  • Ongoing system support and guidance

Designed for clients who want to keep improving their system without rebuilding or re-scoping each time.

Retainers typically range from $400–$1,500+ per month depending on the level of support and involvement.

Maintenance

$400 / month

Best for smaller sites or early-stage projects that need occasional updates and fixes.

  • Monthly updates
  • Bug fixes
  • Small content changes

Ongoing

$800 / month

Best for growing systems where improvements, integrations, and changes happen regularly.

  • Feature updates
  • Integrations
  • Performance improvements

Priority

$1,500+ / month

Best for systems that are central to your business and need consistent attention and faster turnaround.

  • Priority support
  • Faster turnaround
  • Ongoing improvements

Best for smaller sites or early-stage projects that need occasional updates and fixes.

Not sure where your project fits? Most don't.

Describe what you're trying to fix—we'll map out a clear first step and what a practical build looks like.